Leverage Marketing With Salesforce Marketing Cloud

What do you think are some of the significant requisites needed for doing a successful business? Monetary assets are most definitely important, but a business is not just about selling products or services. The success of a business depends a lot on the kind of relationships you have with your clients. Customer relationship management or CRM is the fundamental on which the success of a business depends and good CRM is directly linked with marketing.

Naturally, having good CRM for your business is liked by having the best tools as well. This is right where the Salesforce marketing cloud comes into the picture as it is a tool that is designed to boost the overall business activities.

With its technologically advanced features, the Salesforce marketing cloud enables a client in having a better understanding of customers, which then helps in increasing the profits. In this blog, we will do an in-depth discussion on the Salesforce marketing cloud and the benefits that it brings.

Besides helping you gain a better understanding of this tool, this blog will also help you leverage your marketing with a Salesforce marketing cloud. So let’s begin:

What is Salesforce Marketing Cloud?

Salesforce marketing cloud is a marketing automation software, which enables businesses to enhance their efficiency of marketing activities. According to a study, Salesforce implementation leads to a 27% increase in the lead volumes, a 30% increase in the lead conversion, and over 25% increase in the marketing ROI.

If we have to summarize what Salesforce does, we can say that brings companies and their customers together. It has an integrated platform that helps in managing sales, commerce, and services at one point in time. The marketing cloud is a product offered by Salesforce that helps in delivering relevant and personalized journeys to your target audience across all the right channels and devices.

With the assistance of Salesforce implementation partners, marketers are able to deliver the right messages at the right time and to the right users, which ultimately helps in building better client relationships. Within Marketing Cloud, users can take benefits of integrated solutions such as email studio, mobile studio, social studio, web personalization, advertising, content management and creation, data analysis, customer journey management, etc.

All these integrations work together and help in achieving primary objectives, work for new goals, and have a clear visualization of the journey of a customer. With the Salesforce marketing cloud, every possible customer engagement and interaction gets covered.

Now that we have a basic understanding of Salesforce, let us understand the steps to leverage your marketing with the Salesforce marketing cloud.

1. Appropriate communication to customers: A CRM solution such as that of the Salesforce marketing cloud can offer a much needed and precise customer-centric view of businesses. All, more importantly, it can also provide a comprehensive view of every customer. This begins with data because data can be pulled from numerous sources or spread over multiple platforms that can eventually be tied to prospects, leads, and customers.

With the help of SFMC’s powerful data management platform called Audience Studio, the marketers and leaders can record, store, and unify the data to gain in-depth insight into the target audience. This is something that ends up empowering the marketers to collaborate and engage with customers that they prefer and at the right time.

Most importantly, they can do this on a large scale and over a long period of time that leads to customer loyalty and creates meaningful relationships over the long term. In essence, the marketing cloud helps in giving the right communications at the right time and to the right fans all at a scale, which further helps in achieving a better return on marketing investment.

2. Cross-functional marketing: In the present dynamic business landscape, it is important to engage in cross-functional and cross channel marketing. Salesforce marketing cloud is a tool that enables organizations to create extremely targeted and functional marketing campaigns by connecting the dots over important touchpoints such as emails, mobile, the web, direct mail, sales, commerce, advertising, and services.

Marketers can also make dynamic adjustments to their campaigns based on the present and predicted behavior of the customers, their interests, attributes, and what resonates best with them while increasing customer satisfaction and engagement. For the organizations that are looking forward to creating personalized and targeted mail, SFMC’s Email Studio provides an extensive set of functionalities that are not available in any other CRM solution.

On the other hand, larger organizations that have an advertising budget, Advertising Studio provide an ability to integrate personalized advertising across search, social media, and display into the marketing strategy. This does not only help in making important content available to customers on their preferred device or channel but also helps in increasing marketing ROI for organizations.

3. Predictive analysis: An important tool that shapes the customer experience is called predictive analysis. Salesforce marketing cloud assesses the behavioral history of a customer for predicting future actions in the right way. Everything that a customer has done in the past informs the steps that they will be taking next, such as unsubscribe, share with a friend or buy.

The marketing cloud helps in delivering a customized journey based on that particular knowledge. In case, a customer always purchases items on a sale then they will always receive notifications about the latest upcoming or ongoing sale.

Marketers can drive the customer experience according to all their preferences and thus, enjoy an enhanced response rate that ultimately makes the brand successful.

4. Reaching a new audience with Data Studio: With the help of Salesforce implementation partners, organizations can get access to Data Studio. This is a tool that acts as a data-sharing solution and creates a safe environment for data owners and purchasers to connect directly and exchange information.

Fundamentally, Data Studio is considered as a marketplace of second-party data. This also means that marketers have a great opportunity to explore new audiences and include them in marketing activities.

A fashion wear retailer could purchase an entire database of subscribers to an online workout resource and launch a campaign providing them fashion wear.

5. Building social media presence: Social Studio tool in the Salesforce Marketing Cloud enables companies to effectively build a good social media presence. This is how the Social Studio is helpful to companies:

• Marketers can develop corporate profiles, create user-oriented content, promote marketing campaigns, and communicate with the audience. Meanwhile, the marketing managers can keep an eye on the big picture and evaluate if a company’s effort in social media pays off or not.
• A sales team might also start nurturing prospects by tracking the posts with an information request and a purchase intention.
• Additionally, the service agents may also follow the same logic, once they see a complaint or negative feedback on social media because this allows them to contact a customer and set an issue.

6. Integrating personalized advertising into marketing strategy: In case you are going to invest in advertising then the Advertising Studio will most likely be increasing your ROI. With the help of leveraging the customer data stored in Salesforce, the marketers can advertise relevant content to customers in Google Search and on other social media platforms such as Facebook, Twitter, LinkedIn, Instagram, etc.

For instance, in Advertising Studio, a person can create upsell ads that can be customized to the purchase history of customers. As a result of this, customers are more than likely to click and move on to shopping while helping in materializing the aim of marketers.

7. Security: The Salesforce platforms offer trust and protection against any misuse of data. With the correct analysis of data, one can protect a business from any kind of potential harm. Additionally, this also helps in the encryption of data between a company and a customer.

Furthermore, Salesforce is all about having a safe platform through which you can use and protect your customers from any kind of unfair circumstances. Additionally, the better the security, the more accustomed will be the business and will offer more benefits in the long run.

Therefore, security is one of the most important roles that must be counted in the customer and company management and you can get it at its best with the Salesforce implementation.

8. Personalized and automated marketing: With the help of Salesforce marketing cloud’s full suite of marketing automation tools like Pardot, organizations can increase their flow of prospects and high-quality leads by boosting the overall conversions and strengthening the customer relationships.

Even better than this, organizations can also automate the complete process so they can have more opportunities for developing a deeper understanding of their customer needs, maximize their marketing investments and get more investments for their money invested in the marketing processes.

With the automation of common marketing and sales tasks, the organizations can focus on all that really matters. From creating personalized and engaging customer experiences at almost every touchpoint to improving the buyer journey and enhancing the overall revenue, that is what matters the most and that is what Salesforce marketing cloud does.

9. Innovation: Anytime when you are not worried about sales and have plenty of time to engage with the customers, it is only then that innovation is possible. For this reason, the marketing automation brought about with the assistance of Salesforce implementation partners is important.

With the use of Salesforce, customers can have innovative ideas and implement them straight away for understanding the optimal returns expected on ideas. It is commonly said that innovation can be born at almost any place in the hierarchy.

When you keep this in mind, this platform gives many opportunities at different levels to many users. When the users are presented with innovation, it ends up benefitting the overall community and business remarkably.

10. Competitive edge: With the Salesforce marketing cloud, organizations are no longer dependent on the traditional channels or legacy systems for meeting the client expectations and staying ahead of their competition. In fact, they can easily develop one on one relationships based on the interactions that are both personalized and intelligent.

Basically, marketers can get a bird’s eye view of how every marketing campaign is doing by using the power of AI and take important data-driven actions for enhancing client expectations. The Interaction Studio of Salesforce allows in capturing every customer interaction across all touchpoints in real-time and making accurate decisions while increasing conversions, boosting lifetime value, and creating brand advocates.

Irrespective of whether the customer is B2B or B2C, SFMC offers a comprehensive platform that allows the firms to address the changing needs before the competitors which is an important factor to survive and thrive in the present business landscape.

Conclusion:

In sum, we can say that Salesforce is not only about buying or selling, but it is about spreading happiness with the help of connectivity. Salesforce tools are like assets that work behind the scenes and play a big role in making marketing all the more purposeful.

You can leverage your marketing with the assistance of Salesforce implementation partners like Encaptechno. We come with years of experience in offering the best Salesforce services.

Let us assist you with our services, today!