Benefits of Salesforce Slack Deal

Salesforce bought Slack recently with a deal of $27.7 Billion. This salesforce slack integration is aimed at giving two companies a much better shot at competing against a long time industry powerhouse Microsoft. Slack has been the living example of the Silicon Valley startup success. Starting as a game company, it managed to raise significant profits in not a very long time.

The Salesforce and Slack integration extracted a large sum of money from the market. This acquisition is being considered as the largest in the 21-year history of Salesforce. This San Francisco company was one of the first-ever to begin selling software as a subscription service that could be easily used on any internet connected device instead of comparatively difficult processes of installing the programs on the computers.

The concept of cloud computing is considered the wave of future success. However, software as a service has turned into an industry that has become a gold mine for long time software makers. Microsoft has developed its own thriving suite of services called Office 365 that includes a Teams chatting service with many same features as the 6-year-old application of Slack.

In this blog, we will be talking about the benefits of the Salesforce Slack deal in detail to understand the dynamics of this deal in detail.

Large Investment More Expectations

As far as Salesforce is concerned, the deal was entirely worth all the money for the simple reason that it enables the company to club all the elements of a platform, the ones that have expanded over the years from CRM to marketing, data visualization, workflow and much more.

Salesforce’s acquisition of Slack enables the company to give Salesforce a missing communication layer on the top of so many products, something that is very important during digital interactions with stakeholders of a company.  Slack is aimed at becoming the next generation of Customer 360 because it pulls a couple of elements together.

In these times when the teams are distributed and collaboration has become more important than it has ever been, the Salesforce Slack integration will be the next big thing. There is a natural connection between what people do during the course of their work, what machines do behind the scenes in the systems of record, and the way in which Slack can connect the gap between human beings and machines.

When Slack is included in between the important business operations, it will become possible to eliminate any friction in the complex enterprise software such as Salesforce. Rather than moving through emails, opening a browser, clicking on a link, signing in, and accessing the tool that is needed, the final approval can be built into a Slack message.

In case you have multiple actions to complete in one day, there is a tangible opportunity to enhance the velocity with a better impact and not only within the minutes saved by a person doing the approval but the way in which the entire business operates.

Battle with Microsoft

Although it wasn’t stated explicitly that the Salesforce Slack integration is about competing with Microsoft, this was, by all means, the underlying reason why companies decided to come together. Their operations will prove much better together as compared to being separate. Plus more than anything, both of these companies have a complicated history with Microsoft and when they will come together, they will be able to put up a considerable fight against Microsoft.

Slack has had a long battle with Microsoft entailing to file a suit against the company last summer in the EU over what was called an unfair bundling of Teams with Office 365. Microsoft has considered Slack to be a threat and because of this, there has been competition between two enterprise companies.

Hence, an important benefit of Slack coming together with Salesforce is being able to put up a strong fight against Microsoft. Slack will be able to gain considerably with this acquisition. The ownership by Salesforce will put Slack on a firm foot against the dominant player in productivity and collaboration in the software industry.

Ever since Microsoft has launched Teams in 2017, it has been investing massively in the platform while moving many users from Skype for Business with a rapidly growing list of features. Microsoft Teams has millions of active users who benefit considerably from its availability at no extra cost in the Microsoft subscriptions. This offers a large footprint over enterprise users.

From the viewpoint of Slack, it is evident that it has been facing a formidable challenge from the tech giant Microsoft and with the Salesforce acquisition, Slack can benefit immensely by being a large part of the entity. Salesforce can also help re-establish user adoption because of rapid growth. The Covid-19 pandemic has been responsible for a rapid shift to remote working and in these times this integration is for the better.

Stepping Up Market Reach

With farsighted and enterprising ambitions as to where the business can go next, Slack needs a way to step up in its market reach and product investment opportunities. Doing this independently can be a great challenge and hence Salesforce Slack integration will be beneficial.

This isn’t to say that the integration of Slack with Salesforce will not be challenging but by all means, it will be worth it. Salesforce and its possibilities include enabling it to function at an arm’s-length as a standalone unit for a small time as the case has been with some of the previous multi-billion deals. When a deal such as this goes ahead, it will end up benefiting the users as well.

It would naturally mean a much more profound and impactful integration across the breadth of Salesforce’s portfolio. Additionally, the slack customers who are already the Salesforce customers as well are going to benefit a lot more from the deal with Salesforce and Slack.

Slack Retains Its Independence

The present customers of Slack are on the guard and have closely been watching how to handle the Salesforce acquisition. It is well realized that Salesforce will have to walk on a fine line between respecting the product independencies and brand while also finding some ways to create and build on the existing hooks into the Salesforce so that a CRM giant takes complete benefits of the substantial investment.

This will not be so easy to manage but the customers will definitely be able to see a similarity of independence. There is a distinct layer of independence like that and there will never be any flinching from it. Significant money has been invested in the integration and that is naturally well thought of.

Both the parties have come across expressing that we wanted to ensure that a real integrated value proposition and a real integrated platform for the developers come out. The technology, independence of Salesforce is most likely to stay intact and the collaboration will come out to be a fair coming together of the two parties.

Together They Can Do More

As for the two companies coming together, the top management of both of these companies sees many potential benefits of merging the Slack communications with the enterprise software prowess of Salesforce. Slack will make Salesforce more accessible and also help link the automation and workflow.

Automation is considered to be more event-driven. With the long-running processes and what people are doing with the Slack platform, it is more of incorporating the workflows and bots with everything else. The combination of the Salesforce platform with Slack leads to the best automation based on the intelligence capabilities run on the Slack platform and that in itself is incredible.

The only challenge that both these companies face now is the direction in which they should move forward with the acquisition. All the expectations in a deal that is this large are essentially making the collaboration work and will continue to do so in the coming times as well.

Salesforce has a considerable amount of experience with large acquisitions and it pulled off prominent deals with success. Hence, it is very much likely that both Salesforce and Slack are going to get the deal right. The companies will work in a way to ensure that the deal leads to success.

Conclusion

The Salesforce Slack integration has pointed out many questions until now. Customers of both the companies and even the ones who wanted to join the platforms are finding themselves all caught up in what is likely to happen with the coming together of these two forces.

Salesforce is known for market-changing collaborations but some of these collaborations have been known outside their significant industries as Slack. The brand loyalty of this chat company called Slack can influence how much Salesforce decides to change and how much does it leave alone.

Salesforce has announced some important plans to combine with existing software Slack but this can mean more changes for Salesforce users as compared to Slack in the short term. Regardless of the changes, it is assured that the benefits will be plenty.