Business Opportunities with Salesforce in 2022

Salesforce has been able to lead from the front when it comes to various CRM features that it can offer. It has expanded the capability of businesses to discover, win over, and keep customers. With the digitalization spreading, there are many businesses that keep turning into digital selling to stay competitive. This has in turn resulted in many businesses making the most out of salesforce for business.

If you are from one of the organizations that are still getting comfortable with remote working then you must be aware of the challenges that come with managing systems and partnering outside the office. These challenges are solved by Salesforce easily to the point that it is impossible to deny the power and comfort offered by the Salesforce integration. It has become valuable for businesses to grow and meet the changing demands of customers.

As we move into 2022, Salesforce has brought in many new features. The tradition of coming up with new features for companies continues strong with Salesforce. It is this innovation that keeps the Salesforce subscribers at the top. This year, Salesforce has stressed more on collaboration, automation, and orchestration. It has already released many new tools designed to help teams work efficiently.

We can easily say that Salesforce has become more robust in 2022. In this blog, we will be talking about the business opportunities that come with Salesforce in 2022 and the different ways in which innovations can help us in moving ahead. Let’s begin.

1. Platform Connecting Customers, Partners, Employees

Salesforce and Slack have an appreciated history of working with one another. Way before the acquisition of Slack by Salesforce, the two enterprises worked together for many years integrating the services they offered and helping sales teams access important account information.

With the shared customer base of Salesforce growing to tens of thousands of team installs, the customer requests for integrations across the Salesforce platform grew too. Ever since its launch, the Slack-First Customer 360 has been ensuring the way people work improves considerably. The platform is such that it connects the customers, employees, partners with each other easily.

The applications that these customers are using already can also be connected with the current Salesforce records that come within Slack. The platform includes the Salesforce for Slack app and many other integrations such as Sales Cloud, Marketing Cloud, and Service Cloud.

Using the Slack-First Customer 360, the teams can quickly respond to new opportunities and work easily with each other across companies. This enables cross-company swarming to resolve quick challenges quickly, plan and act on insights instantly and make partners a part of the team.

The platform is capable of offering a rich user experience in the digital world. The applications and workflows have the ability to boost team productivity and collaboration and also support the continued success of all the customers. Slack and Salesforce together give businesses a single platform for connecting employees, partners, and customers with each other and the applications that are being used every day.

2. Value-Based Healthcare With Health Cloud 2.0

In September 2021, Salesforce became the global leader in CRM to announce Health Cloud 2.0, a technology that is designed to empower businesses to deliver much better health and safety for their own employees, communities, and customers.

With the whole world going into a hybrid of digital, on-site, and in-person mode, the focus was shifted completely on ensuring the health, business operations, and safety in the new normal. These things became important factors for ensuring trust and business continuity.

Salesforce realized that things such as vaccination, contact tracing, wellness assessment, testing, and vaccination have become critical in all industries as companies look for ways to keep their customers and employees safe. Hence, Salesforce came up with Dreampass which allows robust and scalable safety protocols for all in-person attendees.

Dreampass was made to offer safe in-person events for all employees, communities, and customers. The capabilities include attendee registration management, testing vendor integration, COVID-19 vaccine, testing verification for issuing testing kits. 

Dreampass enables admission after the integrated test results with a personalized QR code are checked properly. If the protocol changes or there is an exposure then the notifications and messaging are also sent to the attendee directly.

3. Lightning Page Performance

If you have worked as an end-user in a Salesforce org, you would know that the lightning pages are neither optimized nor inconsistent. The Salesforce Lightning Page Performance has been created to solve this problem. When working with the Salesforce org, the feature helps in managing inconsistent pages or the ones that are not optimized.

The Lightning page performance tool is created with the lightning app builder for doing all the analysis. The end users can execute their tasks much more quickly and efficiently by leveraging the Lightning Page Performance and optimizing the location of the lightning component. This can be done while avoiding distractions that pop up in opening pages to complete the daily activities.

4. Flow Orchestrator

The workflow requirements of all admins tend to become increasingly complex. The processes that were considered simple span across multiple users and departments. People may even have to wait for days, weeks, and months between every stage of a workflow. Each handoff between users and the waiting period between steps is a costly gap for all businesses. This gap can reduce customer satisfaction, productivity, and revenue.

With the teams becoming more distributed, the gaps have only increased as the users are becoming comfortable with remote meetings and digital channels. People are frazzled and struggling to keep up. They depend on Salesforce for quick configuration and maintenance of business workflows. As a result, Salesforce created Flow Orchestrator so that the admins can quickly create multi-user and multi-step automated business processes with clicks and not code.

An experienced Salesforce admin can tell you easily that Flow can maximize your impact and create the best user experience. Flow Orchestrator helps to amplify the impact of new and existing flows by introducing new features, steps, and stages. Steps define which flow you want to execute, the number of individuals assigned, the information they receive and where the flow is supposed to appear. Steps can be assigned sequentially and in parallel for flexibility.

The stages are for grouping the steps together and executing things sequentially. The stages can be separated by a decision element for supporting complex logic. The stage consists of one or more steps. Organizing different flows into steps and multiple steps into stages enables the Flow Orchestrator to bridge the gap in the workflow. This amounts to better productivity, happy customers, and better revenue.

5. Public Cloud

Salesforce Hyperforce offers companies all over the world the ability to make the most out of the power that the public cloud is capable of. This is a new and next-generation infrastructure architecture that uses public cloud Salesforce partners to help businesses expand quickly and meet local data storage requirements.

This can be done with the use of common tools, security practices, deployment patterns, and software development processes. The organizations can store important data in a region for supporting regulations and compliances that are specific to the businesses or industries. The regional cloud infrastructure facilities work quickly in the country’s performance and short routes between end-users and data centers that help in improving user experience.

Salesforce comes with an ability to scale quickly because of the flexibility and additional efficiency of the public cloud. Hyperforce reduces implementation time and also allows the resources to be deployed in the public cloud quickly and easily. Something that took months in the past only takes a couple of days now.

6. In-App Guidance for Engagements

The maintenance of employee engagement is something that includes processes that can prove beneficial. Right from onboarding new employees to user adoption for the systematic enhancements, the employees who work in sales and support cycles can find it difficult to remember the steps needed to complete the jobs.

The in-app guidance features help the employees to navigate the systems by offering reminders, tips, and gradual walk-throughs as well. One can find this feature to display a floating message in the utility bar for tracking the effectiveness of implementations. In addition, this feature also offers resources to users even before they begin to notice that they have a requirement which further helps in increasing the company’s revenue.

7. Marketing Cloud

Many businesses face troubles in finding customers which is one of the many competing priorities. In case you are more focused on developing a service or product that people are bound to love then often there is not much left for identifying leads. This is where the solutions like Marketing Cloud prove useful as they help businesses to create meaningful connections with customers, capture leads, and achieve more conversions.

There are many ways in which Marketing Cloud can help in finding more customers. It allows automating processes while improving efficiency and freeing resources. It works easily with Salesforce and allows businesses to use data that has been gathered already. The Data Studio in Marketing Cloud helps in improved marketing analysis.

The Marketing Cloud and Pardot help in building personalized and data-driven email campaigns. It is easy to reach customers on preferred channels which also helps in speeding the return on investment. The Pardot also helps in generating reporting so that you can understand all the elements of strategies. These are the features that offer real results. Using Pardot, many customers have witnessed an increase in sales revenue and marketing effectiveness.

8. Sales Cloud

With more customers looking for businesses that can understand, the businesses react by improving their investment in sales technology platforms. Salesforce workflow automation that comes with Sales Cloud offers companies the tools needed to modernize the selling process in a digital and remote world.

A rich customer activity timeline, advanced automation, and a mobile app are some of the powerful features. Sales Cloud continues empowering each aspect of the sales process with a wide view of customers. All the customer data is in one place and the sales team can contribute to each sale.

There are no more spreadsheets and it becomes easy to look through emails or sticky notes. The users can even take the benefit of AI-powered sales tools that can automate everyday processes. This helps the sales teams to close more deals. Just as other Salesforce products, the Sales Cloud comes with an intuitive interface that makes winning hassle-free. There are real-time dashboards as well to empower and improve decision-making.

9. Service Cloud

In the Salesforce Cloud ecosystem, Service Cloud helps in retaining customers after the sale is done. Salesforce understands that the customers are becoming selective and it is far from certain that one sale will lead to another. Rather, most businesses around the world are moving to customer service software.

Many customers make a decision based on the customer service that is offered to them and there is a rise in customer expectations as well since the past two years. The Salesforce Service Cloud solution is ideal for businesses that are hoping to establish and maintain higher levels of personalized customer service. 

It allows businesses to engage with customers on channels, serve them faster and deploy AI-powered chatbots. The Service Cloud also makes it simple to set up self-service options for customers. It is easy for customers to access articles, account information, and community support.

Conclusion

Businesses must be able to make the most out of using Salesforce and the many features that it offers for boosting business revenue. Salesforce presents many business opportunities that are focused on two areas including growing revenue and a reduced investment cost. It can be beneficial if companies ensure that the employees are doing everything to fulfill both these goals.

The Salesforce consultant at Encaptechno can assist in customizing the Salesforce infrastructure to meet specific business needs. If you want to maximize the business opportunities with Salesforce in 2022 and beyond, get in touch with us.