How are Infographics Important for Lead Generation Strategies?

Lead generation is considered one of the most important digital marketing activities because it is responsible for the start of what can be a constructive relationship with all the present and prospective customers. However much the marketers might want them to, the leads do not get closed so easily.

All businesses have to deal with competitors that are spending time in devising lead generation strategies focused on being the first search engine result on a prospect’s request. However, it is important to cater to the ever-changing purchasing behaviour and needs of different customers.

Anytime a digital marketer is faced with challenges to win the online race against competitors, creativity comes in handy in ensuring that the final results are favourable. A rather perfect example of creative digital marketing solutions is infographics. They are information-centric and artistically inclined pieces of content that can be used to attract customers and stimulate their interest in the unique proposition of a brand.

In this blog, we will have a detailed look at what infographics are and how can we use them for lead generation?

What is an Infographic?

 

An infographic is actually a visual representation of any type of information or data. Be it a study on the market trends or a step-by-step guide on how to do something, an infographic is actually very helpful in presenting information in the form of an attractive visual graphic.

With the use of bright colours, bold text, and illustrated characters, attracting customer’s attention becomes easier. Plus, customers prefer an infographic over other marketing materials because they can get a quick overview of the topic while looking at an infographic. One must always keep in mind that infographic marketing is not just to inform, but also to ensure that the viewing experience becomes fun and engaging for the audience.

In the end, it all comes down to how a marketer combines different graphic elements including colours, icons, illustrations, and fonts for explaining a topic in an attractive and easy-to-understand way. Preferably, an infographic should be showing statistics or facts in a visual form while using radicals and a chart. This is to ensure that even if the customers do not read the text, they can still get a clear picture.

Why and Where Can You Use Infographics?

 

There is a very clear reason why infographics are so renowned and relevant. The fact is that they are fun, easy to share, and engaging too. In addition, they have so many benefits for marketers, educators, businesses, content creators, etc. Marketers, in particular, can use them for driving website traffic, brand awareness, visibility, and engagement.

In addition, the beauty of infographics marketing is that it can be used at multiple places. That said, one must not create more infographics than needed because a small number of them are enough to stand out from the rest. It will just pay off to remember that over 60% of marketers use infographics which also means that the competition is stiff.

You can use infographics in the following ways:

1. Social Media

 

Infographics go really well on social media. In case you have been trying to share a lot of information consistently, it is now time to use them often. Until the time infographics are creative and engaging, the audience will be attracted automatically.

Plus, when it comes to generating more leads, infographics on social media help tremendously. An online marketing agency can easily show an increase in lead generation with the use of relevant infographics. 

Hence, the integration of these infographics into the social media strategy is one of the best ways to attract more customers. However, one must not post them all the time because using them as a part of the lead generation strategy will make the use more successful.

2. Online Ads

 

In case you have been trying to get more and more people to buy your products at the time when they are in promotion, a large amount of text isn’t something that will work. The audience will in fact want to know what it is, the cost of it, and where it can be purchased from.

With relevant use of online ads infographics, you can entice your audience for signing up while receiving a good percentage off on the next purchase. The companies that use infographics in this way generate at least five times more traffic to their website. The more sign-ups a company gets, the better it becomes for a company to generate more leads, store the details, and also include them in email marketing.

3. Email Marketing

 

The entire concept of email marketing has been forgotten. Email marketing campaigns enable a marketer to reach out to and also approve previous customers along with any new leads who have given their details.

The use of infographics also allows you to limit words while focusing on only what is important. With customers receiving emails each day, a business must find a way to stand out.

Using so many images is also a great way to create engaging and engaging content through email marketing. The marketers can actually break up the information in the sense that the audience does not feel overwhelmed.

4. Offline Marketing

 

In addition to using infographics for online marketing techniques, they can also be used for offline marketing. The information that is used in the making of infographics is great marketing collateral.

It can actually be used for making pamphlets, brochures, and presentations because all three of those things are actually great ways to improve the reach of something. In addition, in case someone runs a business that publishes ebooks, the content of infographics can be extremely useful.

The information can be condensed in an engaging and creative format. At the end of an infographic, you can also include a strong call to action button for getting the audience to sign up and be engaged even more.

Benefits of Infographics

 

1. Appealing Visuals

 

It is probably not a surprise that our brains are capable of processing more information presented to us in a visual format as compared to text. In fact, it has also been reported that we process visuals a lot faster as compared to anything else.

When you begin to really think about this, it will make sense to you and you will understand that a well-designed infographic actually remains one of the best ways to attract prospects. With most people being active content consumers, we have been overloaded with information in the past few years.

Different situations call for different kinds of content pieces. However, most people like to look at visually appealing matters. Many customers think of data to be boring, but when you visualize it, it is also capable of taking a new form while attracting those who wouldn’t be able to read it when presented in a different format.

2. Visual Stories

 

The simple reason why infographics have such a bad name for themselves is that the marketers have been using them as a way to land links only. As opposed to focusing on telling a story and finding a suitable content form, infographics often become a way to land easy links.

If the marketers are interested in making their infographic marketing strategy a success, then it is important to realize that the data and stories behind an infographic matter the most when presented in a visual format. 

Stories come to life far better when we see them positively rather than simply sending a press release for linking to a blog post. A well-designed infographic is a very powerful content marketing tool. One must be sure that it is the right format for telling a story to gain the most out of an infographic’s power.

3. Knowledge Retention

 

One of the most important benefits of using infographics is online training because it advances knowledge retention immensely. The customers remember all the visually compelling charts, illustrations, images, and other elements way more effectively as compared to text-based online content.  

Infographics also offer a quick overview of the topic which means that there is no need to read a paragraph and search for the need-to-know information. However, for achieving the desired effect, one must ensure that the infographic is setting the right tone.

You can use images that relate to the subject matter and draw the attention of customers while also ensuring that the graphics are minimal in the sense that they shouldn’t distract the customer from key takeaways. The marketers must keep in mind that the primary goal is always to offer a clear and cohesive snapshot of an idea or concept while not confusing it with dazzling colours and images.

4. Simplifying Complex Information

 

The ideas and concepts that are more involved have a wide range of subtopics that can be suitable for e-learning infographics. This is because of the simple reason that an infographic is capable of simplifying and distilling information down to easily digestible pieces.

Using infographics in lead generation strategies can grab the attention of your customers and prompt them to engage and interact with content in a much better and meaningful way. The marketers can create colourful graphics and charts that highlight important trends and include pictures that show some details as well.

5. Brand Image

 

Another great benefit of infographics is that they can be used to customize almost every aspect. As such, one can make them in line with the brand image and messaging. Almost anyone who views infographics on a website or on a third-party social media platform will know that the infographic represents your brand.

This helps in building brand awareness and raising credibility as well, particularly among your corporate audience. Only by looking at the infographics, a customer can get a complete picture of what a brand stands for and how the information should be used for benefit.

6. Customer Satisfaction

The use of infographics is way more personal and engaging as compared to text-based online training content. Their use stressed the fact that a brand cares about the kind of content it shares and that the customer should have all the information and tools needed about the brand.

Customers feel much more satisfied with the brand and confident when they are taking any kind of product or service. This also leads to an increase in productivity and customer retention rate. A satisfied customer is more than likely to keep coming back rather than trying to look for other options online.

7. Increase in Sales

 

There is no doubt in the fact that infographics are a great sales tool as well. As opposed to writing down the processes, benefits, and other comparables in a large format that customers won’t read, an infographic can be used to make it obvious that the buyers should choose you over other competitors.

An infographic does not even have to be used as a PR or a link-building tool. An online marketing agency can just use it as a tool to educate prospects in a visual manner which will make a big difference in the overall sales of a brand. Once you start using them optimally, you will begin to see the difference right away. 

 

Conclusion

 

Infographics are a very powerful tool if you want to make the most out of an effective content marketing strategy. It is a marketing tool that can combine important data that helps your customers to understand information about your brand easily.

As a marketer or an entrepreneur, all you have to do is make sure that you have a proper plan in the creation and sharing of infographics and you will be able to see great results.

In case you need assistance in creating attractive infographics for your brand, our team at Encaptechno is here to assist you with ideal solutions for your business. We have a team of digital marketing experts that can help you in creating attractive infographics that simplify and clarify your message for generating more leads. Get in touch for more information.