8 Ways Google Ads Can Improve Your SEO Results

Implementing an effective digital marketing strategy to improve SEO ranking and using Google Ads to increase the conversion rate, are two things that go together.

Let’s think of a customer who is looking for something very specific. This could be a product, a service, or some valuable information as well. Now, it is likely that in order to get this information, this customer will look it up on Google before anything else. This is just how the Google Ads work in essence.

Anyone who goes on the internet might end up entering a keyword on Google related to what they are looking for. In a perfectly relevant response, Google will show them suitable ads for exactly what they need. For anyone who is looking to make a name or succeed in the business ecosystem, Google Ads can be immensely successful because they help in increasing traffic, promote a product or a service, and increase sales.

In case you are an entrepreneur who aspires to lead a successful business or a marketer who wishes to upscale the promotional operations then PPC marketing is just what you need. If you have been ignoring this until now then it is about time, you awaken to the benefits it can bring to your business.

Before we jump onto understanding the ways in which Google Ads can improve SEO results, let us begin by quickly understanding the way in which Google Ads work for a contextual foundation.

Working of Google Ads

Several users type in to search for something that almost always leads to two types of results. The results you achieve because of suitable and systematic content and the ones that are achieved because some inspirational professionals pay to see the value they offer to get ranked at the top.

If you consider leveraging the massive reach of Google, then Google Ads have the potential to be one of the best tools to get valued traffic. They are in fact absolutely necessary for any business trying to get an online reach while achieving some tangible results.

A Google Ads specialist can offer the online retailers an opportunity to access a growing and interested audience for creating a good increase in online conversion. In addition, they can also help in retaining a strong control on the investments.

Ways Google Ads Can Improve SEO Results

1. Performance Measuring Tool

It can be particularly difficult to see the results of conventional ads such as radio, billboards, brochures, etc. In addition, these methods are pretty expensive when compared to a tool like Google AdWords. There is no control over your own budget and the amount that you are spending.

More than anything, you will not know the source of all leads coming from the media until the time customers choose to reveal it. As a result, it can also be difficult to calculate the revenue from conventional media.

However, the pay-per-click ads on the other hand can tell you right away what is happening with the online campaign that you’re running and how successful your search engine optimization strategy is. By using Google Ads, you can keep tabs on who clicks on your ads, how many leads can be generated, which specific keyword leads to more traffic, the traffic that Adwords can get, and how much it costs per lead.

Google Ads work in tandem with search engine optimization while enabling the marketers to understand right what works and what does not work so that steps can be taken to improve the marketing and advertising results. Using this kind of information, you can change your campaigns until the time you can achieve optimal results that actually put your brand where you need it to be. Not only will you be able to increase your revenue stream, but you will also be able to get desirable results from your SEO plan.

2. Reconnecting With Visitors

An important benefit of Google Ads is that it helps in reconnecting with the website visitors. For example, you can have brick and mortar shoppers land on your website who might be the very people who have visited all the pages on your very own website but have not taken any substantial action. Now with pay-per-click ads, you can remind them about you and all that you can do for them.

With remarketing on the display networks, the advertisers can target visitors on different websites using banner images. Let’s say that you have a travel agency and there is a visitor who is looking for some holiday packages to the Maldives. However, that visitor decides to just leave without actually buying.

In this scenario, you can create a remarketing list for targeting him. In the same way, you can also create a suppression list that will make sure you target new leads and not run advertisements for the ones who have already been converted. In essence, PPC ads advance SEO by providing repetitive ad exposure for digital branding opportunities; it leads to higher conversions with time, provides a cost-effective and reliable marketing strategy, tracks a website’s performance, and builds brand loyalty and awareness.

3. Intent Marketing

One of the most important differences between the customers who are reaching out with Google Ads and the ones who are reaching out with other forms of online advertising lies in the intent. On the social media network, for instance, most people do not look out to be advertised. Instead, these people are looking for solutions to problems that affect their daily lives. When a business advertises to someone who is not particularly looking for it, there is a stronger chance to get turned out.

On the other hand, when you are a search network, people are often looking for advertisements. Hence, you can advertise to people who are looking for something very specific such as the best post-click landing page platforms. When you do PPC marketing, you can help them find the answer to what interrupts their online browsing experience. Intent marketing is also a helpful method to improve your SEO practices. It offers the customers just what is suitable without wasting their time or leading them on.

The pay-per-click ads can also be a kind of inbound marketing because of being able to help someone who has taken the first step to look for these ads. When you use ads, you are letting the prospects come to you while helping them find relevant answers which help in better SEO results. In this way, you can position yourself to get more business when the customers are prepared to spend.

4. Manage Your Campaigns

Google Ads helps in providing you with tools that can easily manage and keep a track of your accounts. In case you manage multiple Google Ads accounts, there is a tool called My Client Centre manager account that can help in saving precious time. It also lets you easily view and manage all important Google Ads accounts from one location only.

Google Ads can be used to manage things when you are offline with the help of Google Ads Editor which is a free and downloadable desktop application that enables you to quickly and comfortably make changes to your account.

By using Google Ads Editor, you can also download important account information, format your campaigns, and upload all important changes to Google Ads. In addition, you can utilize Google Ads Editor for managing, editing, and viewing several accounts at the same time while copying and moving items between the ad groups, and undoing and redoing different changes at the time of editing campaigns.

5. Complete Control On Advertising

Creating online campaigns that reach your target audience and the ones who have the potential to be your audience is rather challenging. The entire act of starting and ending these campaigns takes time and in case, they fail to serve the purpose then there is no point in those campaigns in the first place.

On the other hand, choosing to buy ad space with Google’s pay-per-click ads which are also known as programmatic advertising is simple for all the trained marketing employees. With the requisite amount of knowledge, they will be able to begin and stop the campaigns, reach out to the right people at the right price, and do all of it instantly.

This way, resources can be allocated and your time for other important initiatives can be used judiciously. If there is complete control on advertising then there are two main benefits that solve the digital marketing purposes. You will be able to optimize your website so that it is more visible in the organic search and second your ranking will also rise because it will be supplemented by PPC.

6. Tackling Competition Efficiently

When a customer goes up on the internet to search for something that is related to your products or services, and in case you are not already doing PPC marketing, but your competitors are then it is not good news for you.  This could mean losing business almost instantly.

It is important to keep an eye on these people so that you know how they are promoting their business, and what kind of ads they run, etc. The effective and transparent system of Google Ads helps you in doing the same. You have an opportunity to make the most out of everything that comes your way while making yourself stand out from your competition seamlessly.

By keeping a track of all that must be done to advance your marketing operations, you will be able to craft a strategy that impacts SEO and PPC results positively.

7. Reaching Customers With Gmail

An important marketing strategy that is used in every business is that of email marketing, which is exactly why Gmail ads can often prove very helpful. Google has integrated native Gmail ads with Google AdWords while making it available to all the advertisers which also means that you can reach out to more prospects on Gmail.

Mostly, the Gmail ads appear on the promotions tab, but at times you can also see them on the social tab. So many businesses are often not aware of how efficient Gmail ads can prove to be. The businesses that hire an online marketing agency for harnessing the power of PPC marketing and SEO practices actually use a lead generation strategy that can affect the results.

8. Enhanced Brand Awareness

In addition to boosting traffic, conversions, and also clicks, Google Ads are also an efficient way to tell people about what a brand is capable of. To verify this optimally, Google has often reiterated that PPC ads help in lifting awareness.

Other than this, when it comes to SEO, your rank almost always depends on the brand name searches and the variations. There is also another reason why you should aspire to increase brand awareness with search and display ads.

Conclusion

To sum this up, you will get the best results out of your digital marketing efforts when you put time and energy into Google Ads and SEO simultaneously. In case you invest all of your time and money into the PPC campaign then there might be a risk of not so developed organic presence.

On the other hand, if you focus completely on SEO only then you might have to wait to get some results. Hence, it is best to use both of them together. When you use them right, you can improve the marketing results considerably.

Use the benefits of Google Ads by hiring an online marketing agency for taking maximum benefits of online advertising. The expert digital marketers at Encaptechno can work to show your ads to the right people, at the right time, and at the right place which will fetch your business great results.